Creating Professional Marketing Materials

Coming Soon!

This course is designed for learners who want to create their own logo, business card, and letterhead but do not know where to start. In just 8-10 hours, learners will explore the basics of branding and design, even without prior experience. By the end of the course, they will have professional-looking marketing materials ready to use for their business, freelance, or personal brand.

What To Expect

This course has eight modules and will take 8-12 hours to complete. This course is fully online, and self-paced. You will have the opportunity to retake assessments until you master your skills.

• Module 1: What is Branding and Why Does It Matter?
• Module 2: Sketching Logo Design
• Module 3: Creating Your Logo
• Module 4: Business Card Basics
• Module 5: Designing Your Business Card
• Module 6: Letterhead
• Module 7: Final Touches and Exporting Your Design
• Module 8: Using Your New Marketing Materials

You can expect to spend anywhere from 8-12 hours completing the entire course. Upon successful completion (80% on assessments), you will receive an award certificate indicating your specialty and a digital badge that is independently verifiable through Credly to share on social media.

Note: You will need access to Adobe Illustrator and InDesign to successfully complete this course.